10 creative ways to promote your Business!

Do you have questions about How to promote your Business? Read this article to the end and get 10 valuable tips!

10-creative-ways-how-to-promote-your-business

Knowing how to make good publicity is essential for any type of business, after all, the more your company is known, the more customers, the more brand strength and more success, right? But it is necessary to be creative when carrying out this disclosure, as inventive and differentiated approaches can attract an even greater number of consumers than traditional actions.

When you surprise and annoy the curiosity of your target audience, it's easier to earn charisma points and generate engagement.

10 tips to promote your business

1. Create a blogging website to promote your Business

Having a website that is responsive is mandatory for businesses that want to show the importance and development in the market. In addition, it is important to have a foot in the blogosphere — even better if you integrate these two spaces.

Nowadays, digital marketing is a key factor to promote any company. After all, relevant and attractive information can be used as a “decoy” for your products and services. Cool, huh?

Did you know that almost 73% of all companies already invest in this type of marketing? If so many people like that are already believing in the advantages of this model, you'd better run after it too! To perform this type of action, it is essential to learn more about how the consumer journey and sales funnel works, incorporating these concepts into your content production strategies.

2. Invest professionally in social networks to promote your Business

Social networks are no longer just a place to post photos from the weekend or to chat with friends who haven't seen each other in a while. They grew and incorporated other activities, events, interactions, etc., and were discovered by companies.

According to data, 94.4% of companies are already on social networks, which demonstrates the importance of these media for dissemination strategies. However, many brands don't work their profiles and pages as well as they should.

If you want to gain an audience, you need to invest professionally in them, that is, plan campaigns, interact with followers and invest in sponsored posts. Users are also impacted by ads and organic publications from companies they are interested in, and conversions into sales are often generated — or, at least, paths are traced to them.

Also, don't forget to take advantage of current affairs to move your networks!

After all, nothing like interacting with the public and talking about current issues that are of interest to them. On Twitter, for example, it is interesting to follow Trending Topics, in which the most used hashtags appear. Having this information, all you have to do is surf the wave and create more dynamic and tuned-in dialogues with the public.

3. Participate in fairs and events to promote your Business

Being in the right place can be very fruitful. It's being where your potential customers will be too. In other words, it's about combining the useful with the pleasant.

4. Merge virtual and physical actions to promote your Business

A good way to promote your business widely is through well-aligned online and offline actions. For example, while sending marketing emails, why not send personalized letters — even handwritten letters — to those special customers? With this gesture, you will be able to show them that they are important to your business.

By the way, lots of companies are currently doing this, a company that has customer service as one of its strongest points precisely because it is humanized.

5. Consider the gifting strategy to promote your Business

The practice of gifting, when the company presents customers, partners, or prospects, goes far beyond distributing gifts.

This strategy will help you to get ahead of competitors who regularly do not want to invest in this type of action. Basically, you win on two fronts: distinguish yourself from rival companies and develop a better relationship with the customers, and that way customers win and so do you!

6. Use holidays and special dates to promote your Business

The holidays are there to be enjoyed by companies as well, after all, they are special moments that people use to relax, have fun and, what matters to us right now, shop!

Therefore, remember to launch campaigns and promotional actions on special dates, such as Valentine's Day, Diwali, Christmas, and Black Friday.

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7. Partner with celebrities to promote your Business

Having a celebrity advertising your product can attract a lot of potential customers.

If the budget is short, you can take the opportunity to get out of the commonplace of using actors or football players to close partnerships with other relevant figures.. Despite having smaller audiences, they tend to have more influence over that niche.

We live in a world where digital influencers play a vital role, so it's important to look for these people, especially on social media. In addition to getting good publicity, you can still attract a younger audience — if that's your goal, of course. Two benefits with one action!

8. Invest in sponsored links to promote your Business

The most used website around the world is Google. So why not run ads on this search giant and take advantage of some of that exposure?

For this, the best way is to advertise with paid links, that is, those sponsored results that appear prominently at the top of the page, above the organic ones, in each search. You will be able to attract good traffic to your website or blog with this strategy!

9. Draw attention to unexpected facts to promote your Business

Many of them are born from unexpected events, such as famous blunder, unusual scenes in sports (in the last IPL we had several), humor videos, etc. How about playing with some of them in your marketing promotions? This is a creative and current way of interacting with the public.

But be careful when dealing with personal images. The best thing is to take advantage of more generic situations, symbols, or figures, but that can still generate shares, likes, comments, and other interactions with the public on the networks.

10. Find a creative partner to promote your Business

To apply the tips above in your company and launch really creative actions, it is recommended to seek a creative partner, such as an agency. It will have a team with the necessary know-how to plan and execute its publicity campaigns. That is, it is that impulse necessary to increase the chances of success of your marketing strategies.

Promoting the company in a creative way goes beyond the chosen means, as it is necessary to develop a good strategy with appropriate and differentiated language. For this, it is necessary to use interesting images, as well as sounds, videos, and folders that arouse the attention of your target audience in some way, either with humor or with an exciting message.

Now that you know these unbeatable ways to promote your business, get in touch with us and find out how we can help you!

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