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Showing posts from November, 2018

Communication skills for Sales professional

Communication skills for Sales professional are very important as we communicate all the time either through words, silence or through actions. The big barrier to selling is the communication barrier. The biggest communication barrier is the difference in the perception of the buyer and the salesperson. If the salesperson has good persuasion skills then he can make the buyer perceive things his way. Persuasion is defined as the ability to influence or change a person’s belief system and accordingly   Deciding the Presentation Approach and Method There are mainly two types of communication a) Non-Verbal Communication b) Verbal Communication A professional should be aware of both verbal and non-verbal communication. The salesperson should listen to words and feelings and observe if there is congruence or mismatch in the verbal and non-verbal communication. Non-verbal for Communication skills for Sales professional: Openness and acceptance can