how-to-sell-a-product-online-offline-free |
Do you know how to sell a product or Service Online or offline for free?
Or rather, do you know
how to sell your product or service to your customer?
You know more than
anyone what you sell.
You know all the
features and benefits of your product or service,
don't you?
But, the big question is do you know your customer?
Are you approaching the right person?
Are you presenting your product or service to those who really need it and can afford it?
And do you speak what this person must hear to make the decision to buy from you?
In this article, in addition to talking about how to sell products or services, we'll also learn
how to define who your target audience is.
how to define who your target audience is.
That way you will learn one of the main steps on how to sell a product or service to the
customer.
customer.
To know other important steps to close sell products and services, please follow my link
For now, follow me here in this article on how to sell products!
how-to-sell-a-product-online-offline-free |
I want to sell a product to the customer:
How do I then identify my audience?
The first point before starting any sales process is to know that no one sells to
everyone. Not even a big company or salesperson.
everyone. Not even a big company or salesperson.
But we can increase the chance of closing a sale when we know the person
we sell to.
Defining exactly who your audience is, will help you sell a product to the customer.
And I'm not saying that is whether it is male or female, how old there are, where
they live.
And I'm not saying that is whether it is male or female, how old there are, where
they live.
No. Defining your audience is much more than that.
It is knowing who he is,
- his habits
- preferences,
- his pains,
- worries,
- dreams
- desires.
This saves you time by directing energy to the product that is more likely to sell and
for people more likely to buy.
And how do we define who to sell our product to?
Which audience is most likely to buy, what I sell?
From now on, I will give you several tips for defining your target audience.
Very important tips that will help you sell products and services.
Very important tips that will help you sell products and services.
Start by creating an avatar, a fictional character, as if this were your target audience.
Define your age range, whether male or female, education, industry/profession,
and salary range.
Once you have done this, put yourself in the place of your avatar and respond
according to his view:
- What are your values?
- What are your goals?
- What do you do on a daily basis?
- What brands do you consume?
- What places do you go to?
- What do you usually enjoy or share on social networks?
This already has an audience profile defined. But that alone is not enough.
how-to-sell-a-product-online-offline-free |
To define how the customer thinks and understand how he buys, why he buys, and
why he doesn't buy, you must answer these two more questions, from your customer's
point of view.
why he doesn't buy, you must answer these two more questions, from your customer's
point of view.
- what are your pains and worries?
- what are your wishes and dreams?
Let me explain exactly how to find out each one. Selling a product to the customer:
discovering their fears and concerns It is the customer's emotion that defines the purchase.
discovering their fears and concerns It is the customer's emotion that defines the purchase.
And among all emotions, fear is the main one, which generates the biggest decisions.
Do you know why? Because people are so much more afraid of losing something
then they are willing to win.
Do you know why? Because people are so much more afraid of losing something
then they are willing to win.
A valuable tip for discovering these fears and concerns is to call or talk personally
with customers who have already purchased from you and ask the following
questions:
- What could not happen that if it did, you would not buy?
- What would make you sleepy about the product or service I sell?
- What is the biggest problem that could happen to you?
- Write down exactly the words the customer used.
Asking these questions to 5 to 10 customers is enough for you to gauge the fears
that appear most often. And so you can adjust your approach and communication to
show that your product or service can eliminate these fears and concerns.
show that your product or service can eliminate these fears and concerns.
how-to-sell-a-product-online-offline-free |
How to sell a product to the customer: discovering their dreams and desires
A customer doesn't buy a product or service: he buys a transformation, an
achievement, a solution. And you have to present your product or service as the solution
your customer needs to achieve a certain goal, achieve their dreams or fulfil their wishes.
achievement, a solution. And you have to present your product or service as the solution
your customer needs to achieve a certain goal, achieve their dreams or fulfil their wishes.
To discover your client's dreams and wishes, I suggest the following:
Call or talk to 5-10 potential customers who have not yet purchased in person and ask these questions, noting exactly the words that were used :
- What is the best result you are looking for with my product or service?
- In 6 months, 1 year, what do you expect to tell me about my product or service?
- What impact do you expect?
- What should happen after purchasing my product or service to make it realize
- that it was the best investment you ever made?
- And even a sale that you haven't closed is not lost from now on.
Because you can ask questions to customers who haven't bought from you either :
- What was missing for you to buy?
- What should have happened for you to buy?
- What was my competitor different from me?
- What could I have offered you to buy?
By following all the steps above, from the beginning of building your avatar, you have
learned how to sell to a customer by defining who your target audience is. Because that's
how you get the customer view.
learned how to sell to a customer by defining who your target audience is. Because that's
how you get the customer view.
And from now on, when you take an approach and present your product or service to
a customer, you will speak exactly what he wants to hear to make the buying
Conclusion:
Use your imagination to learn how to sell a product to the customer, put yourself in your
customer's shoes.
Imagine that you will buy from yourself what you are selling.
Imagine this whole situation and realize what you would like to hear so that you are
convinced that what you are offering will solve your problems or help you achieve a
dream.
And this is just the first step. Because, after all, your customer may see a particular
problem or solution from another point of view. The big secret is: How does he want
to be attended? What does he need to hear to buy?
It seems difficult? I tell you it is not.
Imagine as if you were a third person watching yourself sell to a customer. See what
you say, how you speak, how you behave in the face of the objections presented,
how you close the sale.
Imagine this whole scene. And now tell me: today, the way you are doing, would you buy
your product from yourself?
If the answer is no, re-read all the tips I gave you here, build your avatar as many as
you need, and do this selling yourself exercise from your customer's point of view
and what you got for it. answer to all the above questions.
That way you already have your target audience well defined.
You will already know how the customer thinks and what he perceives as value.
You will also know what your biggest fear, your biggest worry, your desires and
dreams are. And then you will see that from that moment on, your results will be completely
different!
Simply because you have learned how to sell a product to the customer . Or rather,
you have learned how your product or service can positively impact this person's
life!
Because, while the focus of this article is how to sell a product to the customer,
these techniques also work very well for selling services.
In addition, by defining your audience well, you can better target your communication.
It will eliminate fears and worries and realize dreams and wishes.
I also have a blog on the Goal Setting.
About my blog on How to sell a product Online or offline for free. If you have any suggestion please leave the comment below.
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